(Senior) Global Brand & Event Marketing Manager (f/m/d)
At TRKKN, we are driven by the excitement of taking our client's data-driven businesses to new heights. As the leading European Google partner and reseller of Google Cloud & Google Marketing Platform, we act as a catalyst for cutting-edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast-growing digital & technological environment. This provides the ideal and dynamic work environment for individuals with a hunger for growth, responsibility, and the desire to shape their future. With Google in close proximity, the learning and development opportunities at TRKKN are limitless.
With over 25 nationalities, 20+ languages, and 200+ Trakkies on board, we’re taking our business global, and our story doesn't end here!
Who you can become with us:
Join our Marketing team as a (Senior) Global Brand & Event Marketing Manager and play a pivotal role in advancing the global rollout of TRKKN. You'll take charge of our Marketing, Communications & Event strategies across local markets, empowering them with insights from successful practices across regions and introducing innovative approaches and formats. Alongside addressing market-specific needs, you'll strategically oversee vital assets like our website and social media, providing guidance to our global markets.
In detail, your responsibilities include:
- Leading the integration of TRKKN markets across EMEA, US, and APAC into our established marketing, communication, and event framework
- Collaborating with local teams to address communication needs and guide strategies
- Crafting tailored internal and external communication strategies for global markets, aligning with TRKKN's vision and objectives
- Enhancing our global marketing framework with insights from regional markets, refining content, social media and website strategies
- Leading specific event formats such as our "TRKKtalks" events (co-hosted with Google, discussing data privacy with Google Marketing Platform and Google Cloud solutions), supporting local teams in planning and execution
- Innovating new global event formats and refining existing concepts for enhanced impact
- Cultivating strategic partnerships with local Google & Omnicom stakeholders for channel optimization
- Contributing to the website task force team, strategizing on enhancing the website's global performance and user experience
- Curating and distributing compelling content across social media, newsletters, blogs, and TRKKN's marketing channels for optimal outreach and engagement
- Innovating and proposing innovative, unconventional ideas and marketing strategies to elevate TRKKN's thought leadership in the industry
- Producing and analyzing comprehensive reports on KPIs and metrics for global marketing initiatives, providing insights for future strategies and improvements
The person we are looking for:
Is an experienced team player, passionate about fostering social connections and team dynamics (while not mandatory, regular onsite presence at our Hamburg Headquarters is appreciated). This role requires a proactive approach, prioritizing execution over prolonged deliberation, emphasising strong initiative and ownership.
You'll ideally bring:
- Extensive expertise in industry-standard CMS platforms (preferably Storyblok, Netlify, and WordPress)
- Exceptional abilities in time management, resource planning, and orchestrating high-impact events
- Profound skill in crafting web content that consistently drives significant conversions
- Demonstrated creative flair, a solution-focused mindset, and a knack for innovative thinking
- Useful: Profound knowledge about the Google stack
- Strategic experience in developing and executing global marketing concepts
- Proven abilities in team leadership and collaboration, steering cross-functional efforts towards achieving collective goals
- The ability to interpret and generate insightful reports on marketing KPIs effectively
- A self-driven, proactive attitude, committed to staying at the forefront of the ever-evolving digital landscape
- Exceptional communication skills, driving collaboration and idea exchange
- Fluent English and German proficiency
- Preferred location: Hamburg
Our benefits
We empower you to take responsibility right from the start and provide you with an environment for enormous growth potential within the company and beyond your initial role. We see you as an important part of our success story - We grow with you, you grow with us!
In addition, you can expect:
Competitive salary
Knowledge sharing & company events
Personal development plan & leadership training
Hybrid work model
Choose your own device
- Department
- Support Functions
- Role
- Marketing Manager
- Locations
- Hamburg
- Remote status
- Hybrid Remote
Hamburg
(Senior) Global Brand & Event Marketing Manager (f/m/d)
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